TY ZAVITZ

DIGITAL MARKETING · SEO & AI SEARCH · WEB TECHNOLOGY

Experience Built Across Strategy And Code

Ty brings more than 10 years of digital marketing experience to work that spans search, paid media, analytics, web development, automation, client leadership, and team development.

THE PROFESSIONAL PATH

Experience

TOOLS, SYSTEMS & HANDS-ON KNOW-HOW

Tools & Technical Skills

Search & Marketing

  • Technical SEO
  • On-Page SEO
  • Local SEO
  • Ecommerce SEO
  • AEO
  • GEO
  • AI Search Testing
  • Keyword Research
  • Competitive Analysis
  • Content Strategy
  • Paid Search & Display
  • Social Media Strategy
  • Conversion Principles

TOOLS THAT MAKE THE WORK SMARTER

Selected Technical Projects

AI-01

AI Chatbot

Designed and created an AI-powered chatbot with limited training requirements, emphasizing practical deployment and maintainable workflows.

  • Conversational AI
  • Deployment
  • Workflow Design
LLM-02

LLM Text Generator

Developed a text-generation tool and applied careful review practices to improve content and metadata workflows.

  • LLMs
  • Content Operations
  • Quality Review
CMS-03

CMS AI Tools

Assisted with development and testing of AI-powered CMS features for metadata optimization and quality control.

  • CMS
  • Metadata
  • Product Testing
OPS-04

Marketing Operations Tools

Built scripts, browser extensions, dashboards, tracking systems, and review workflows to reduce repetitive work and improve consistency.

  • Automation
  • Dashboards
  • Browser APIs
DEV-05

Independent Development

Uses AI and agentic coding to prototype apps, games, and an experimental real-estate listing website as ongoing technical learning and passion projects.

  • Agentic Coding
  • Prototyping
  • Web Development

FOUNDATIONS & CONTINUED LEARNING

Education & Certifications

EDUCATION

DePaul University

Computer Graphic Design, Animation And Marketing

2006–2009

PROFESSIONAL TRAINING

Google Certifications

  • Google Analytics 4
  • Paid Search Ads
  • Paid Display Ads
  • Paid Measurement